We are committed to help small business owners to work on their online presence and manage their time effectively.
A practical online platform solution not only provides guidance on website building and social media appearances but also helps small business owners stay on track with their goals and facilitates partnerships between different industry owners.
Hannah He, Raul Contreas
Design Strategist, Product Design, Branding
16 Weeks
Ideation, Sketching, Prototyping
How can we help small business owners work on their online presence and manage their time effectively, knowing they have limited time to find practical solutions?
COVID-19 has hit small businesses hard. Effective branding and marketing are crucial. Marketing agencies expect owners to be online with websites and social media.
Small business owners don’t have the time and resources to build their own online presences, While the research shows, “An online business never closes, and companies with websites grow between 15-50% more relative to similar enterprises that aren't online” Other research shows that collaboration between sales and marketing teams would generate 32% higher revenue, retain 36% more customers, and achieve a 38% higher win rate in closing deals.
Wilfredo - Produce Business
“I will use it if it will teach me how to establish an online presence.
I like having a planner; it helps me visualize the project.”
Susan - Brick and Mortar Store
“I will use it only if it will help me sell more products on my existing website and if it is easy to use.”
This helps us determine how well the business owner understands their online presence.
We gather important information to pinpoint areas where they can make improvements.
Providing business owners with customizable service options tailored to their needs, allowing flexibility.
Minimizing early-stage branding and marketing decision risks, offering a safer path to success
Providing business owners with customizable service options tailored to their needs, allowing flexibility.
Minimizing early-stage branding and marketing decision risks, offering a safer path to success
Providing business owners with customizable service options tailored to their needs, allowing flexibility.
Minimizing early-stage branding and marketing decision risks, offering a safer path to success
Providing business owners with customizable service options tailored to their needs, allowing flexibility.
Minimizing early-stage branding and marketing decision risks, offering a safer path to success
We are going to provide partnership relationships between businesses and provide guidance such as professional service 1-1
Feature for promoting partnerships between different businesses, such as wine and cheese businesses.
Feature for the business owners who don’t have time to DLY or want a guidance from the pro.
User Research Interview + Competitive Analysis
There is quite a journey when it comes to choosing a specific user group for our product. At the beginning of our process, we wanted to help small business owners as a group, as we both have a special connection with small business owners.
As we dive deeper into the small business group, we realize there are many solutions for marketing products on the market, such as Google Ads, Yelp, Semrush, and so on.
Hence, I portrayed myself as a real user, a live business owner. Chloe Kim has a jewelry business that is just starting to sell online, but she has a solid social media presence and wants to promote her business.
I called myself Chloe, the business owner, to contact those listed companies. Two emails and two calls. As an insight, we discovered that the company provides solutions that are more beneficial to businesses with revenue above $250,000 and have a basic understanding of marketing knowledge and your client list. Otherwise, your business will be forwarded to a less important phone call list.
Solution exploration based on competitive analysis
Rethink the platforms as a learning platform because when in the business world, people all think about money to solve problems; sometimes, it is not the ideal solution, or even the company that provides the solution doesn’t understand the root problem.
In our cases, it is understood that many business owners don’t have an entire brand identity online presence, and they want help but have no budget and nowhere to learn for a long time.
Our platform could help many business owners build elemental online presences and learn basic marketing knowledge by themselves. Their income will likely grow once they have a better brand identity and put them on the market. Hence, those business owners will return to use as long-term future users.
